ROVIKA Announces Yeti Cycles as Its First Bike Brand

Surrey, UK - ROVIKA, the online mountain bike retailer redefining curation and service for the modern rider, today announces it has become an authorised retailer of Yeti Cycles - one of the most revered and iconic brands in the history of mountain biking.

Having already established itself in the parts and components space, this announcement signals ROVIKA's move into complete bikes and frames - and the choice of Yeti Cycles as its first brand partner says everything about how ROVIKA intends to do it.

The Right Brand. No Compromise.

Since 1985, Yeti Cycles has occupied a singular position in mountain biking - a brand built not on volume, but on obsession. From their iconic turquoise frames to their race-proven Switch Infinity suspension platform, Yeti has consistently pushed the boundaries of what a mountain bike can be.

For the ROVIKA team, the decision wasn't a difficult one. Every one of them has owned a Yeti. The respect is personal, the knowledge is genuine, and the alignment is natural.

"I wanted Yeti to be our first bike brand," said Conor Whelan, Co-Founder of ROVIKA. "We've all owned them, we believe in them, and they reflect exactly what ROVIKA is about - excellent equipment, thoughtfully curated. We couldn't be more excited to have them on board."

A New Standard for Bike Delivery

Buying a premium mountain bike should feel premium from start to finish. That's why every Yeti purchased through ROVIKA will be delivered in one of two ways: via a white glove home delivery service - including full setup at the customer's door with a ROVIKA Sales Associate or through ROVIKA's growing network of trusted partner shops called 'OUTPOSTS', ensuring riders across the UK have access to the hands-on experience they deserve.

This isn't drop-shipping. This is considered, personal service - built around the rider - to handle your valuable equipment. 

About Yeti Cycles Founded in 1985 in Colorado, USA, Yeti Cycles is one of the world's most respected mountain bike manufacturers. Known for their relentless pursuit of performance and their fiercely loyal following, Yeti builds bikes for riders who demand the very best.

About ROVIKA Founded in 2024, ROVIKA (Rovika Sports Limited) is a Surrey-based online mountain bike retailer committed to expert curation, premium service, and community. Co-founded by a group of industry professionals, ROVIKA exists to raise the bar for what a specialist MTB retailer can be. Shop at www.rovika.co.uk.

Media Enquiries: basecamp@rovika.co.uk