Frequently Asked Questions
Questions about ROVIKA ... the business
Why do you sell so few items?
Why do you sell so few items?
It seems counter-intuitive to only stock a few products per category, but the reason is simple:
There are lots of other online retailers with big catalogues. We have chosen to only offer what we know is the best kit we can get our hands on. The principle is less scrolling more riding.
It means we can focus on getting to know the brands we work with (and the parts themselves) to deliver a better and focused customer experience.
Why aren't you always the cheapest?
Why aren't you always the cheapest?
This is an excellent question, you may think we have lost the plot...
2 Reasons:
1) We do not want to routinely undercut Local Bike Shops. Our value is largely in the convenience of delivery and having stock not all LBS have. Local Bike Shops (for the same reason as our 'Reason 2') cannot skim razor thin margins. We need bike shops: Pushing prices down doesn't help them short -term or the customer long-term. If online players force the LBS to close, then communities will disappear and you may have to drive a long way to a shop that is owned by a billionaire for mediocre service on your pride and joy.
2) We don't cut corners. E-Commerce operations are expensive, especially when done well. In order to deliver a reliable supply chain in an infrastructure that pays workers fairly and has reduced environmental impact, our operational costs are higher. We don't believe your £1.5k groupset should end up in your neighbours hedge or workers should be on unfair contracts.
Essentially, we are trying to walk the walk and run a good sustainable business that leaves the bike world a little better than we found it.
That doesn't mean items will never be on sale - seasons change and products do to! It's just not our default.
Where is your store?
Where is your store?
Online! We are an online digital hub for parts, clothing, accessories and eventually bikes. Plus, cycling content. Our OUTPOSTs will be our trusted representatives in the field.
What is an OUTPOST?
What is an OUTPOST?
The Local Bike Shop is essential for our sport. Bikes are getting increasingly complicated and a good mechanic who knows your bike is critical.
An OUTPOST is a partner independent local bike retailer that ROVIKA has partnered with for bike maintenance and building. We don't own them, we simply pay them for their labour. (And hopefully increase their footfall).
We want to bring the LBS world and the online world together in a way that benefits all stakeholders. We will even profit share on bike sales built through a specific shop. The relationship is voluntary but both parties keep each other accountable for fair play, good practices and a relentless focus on excellent customer experience.
When will BikeLab be active?
When will BikeLab be active?
BikeLab1.0 is our custom bike builder. We will allow you to build a custom bike with real time rendering with parts from across all our brands, which will then be assembled by your chosen ROVIKA OUTPOST.
The system is currently under development as the technology driving it is cutting edge in the wider tech market... yes there is AI involved. We want to ensure what we release is good, bug free and reliable. We are aiming for a live release in Q2 of 2026.
Who owns ROVIKA?
Who owns ROVIKA?
ROVIKA is entirely privately owned by bike riders in the UK. Ben and Conor who are both shareholders came up with the concept of ROVIKA and spent 2025 putting it together. Other shareholders are friends and family who liked the mission, ride bikes and wanted to join the journey.
How old is ROVIKA?
How old is ROVIKA?
ROVIKA launched in late 2025 having been founded and built from late 2024. The team bring extensive experience from the bike industry and supply chain world with a plan to sell the best kit in the best way we can. We are a new business and want to be part of the community, if you have any feedback or ideas, please us the form below!
How can I contact you?
How can I contact you?
Please feel free to contact us via the form below, Instagram @riderovika or email us at basecamp@rovika.co.uk . We don't have a telephone line but all messages will be responded to within 24hrs. We will soon have a live chat during UK business hours (0900-1700 Monday-Friday) and a chat bot that can answer simple questions like what your tracking number is.
What are your policies?
What are your policies?
Here are our main operating policies and registered contact information:
(If you have any questions, please contact us.)
Shipping
Who do you ship with?
Who do you ship with?
We use DHL and Royal Mail. They are pricier than other options but we trust their reliability. All shipments are insured by us so if anything bad were to happen, you are not exposed.
What countries do you ship to?
What countries do you ship to?
We can ship all over the world. UK Shipping economy shipping (48hrs) is free on orders over £75. International orders are shipped Ex Works (Local duties and taxes are the responsibility of the buyer).
How long will it take to receive my order?
How long will it take to receive my order?
Standard UK Economy shipping normally takes 48hrs. Next day express shipping is available on all UK orders for £9.99.
International shipping times depend on the products and destination - we use DHL Express.
Please note, the checkout deadline is 12pm for same day dispatch. Orders placed after 12pm will be dispatched the following day.
Who is CBF Fulfilment?
Who is CBF Fulfilment?
CBF are our operations partner. When building ROVIKA we wanted to start with offering bullet-proof service. (Instead of turning one of our houses into a makeshift warehouse and making any rookie errors). So we chose to work with experts. CBF were selected after a long search because of the quality of their team and operation.
Returns and Refunds
How do I return a product?
How do I return a product?
Simple! Contact us via the form below and we will reach out directly within 24hr Mon-Fri. If your return is eligible, we will send you a pre-paid label to send the item back to us.
All returns are free within 30 days. Between 31-60 days returns are possible with an admin charge of £13.41 to cover costs. Items must be returned in the same condition in which they were received, be unworn/unused, have any tags still attached, and include all the original packaging.
If your item is used but faulty, please contact us and we will do our best to get you riding again quickly!
Please note if items are used or damaged we are unable to accept your return. However, we will do our best to help - please contact us below.
How long will it take to receive my refund?
How long will it take to receive my refund?
Refunds are processed within 7 days from when we receive the item(s). It may take longer depending on your card provider. All refunds will be made via the original payment method.
