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About Rovika

Out there, the right gear matters. It’s what keeps you moving when the weather turns, the gradient bites, or the plan goes sideways. At ROVIKA, we don’t just sell cycling kit - we curate it. Trusted gear. Tested where it counts. Picked by riders who ride. For riders, by riders. Simple as that.

Built from the Trail Up

ROVIKA started with a shared frustration. Ben and Conor weren’t trying to attack a market - they were trying to put the soul back into it. Most online bike shops have become cold, cluttered catalogues. No voice. No values. No connection to the ride.

Ben runs a proper local bike shop - tools on the bench, dirt on the floor, stories traded over tea, fig rolls and torque wrenches. Conor started there too before heading into the supply chain world, learning how things move, how trust is built, and where it breaks down.

What brought them back together in 2024 was the same thing that brings riders back to the saddle: a ‘screw it - let’s do it’ approach. So, they built ROVIKA. Not to chase clicks, but to serve the scene they’re part of.

Our mission

To equip riders with trusted, proven cycling gear - not just selling, but guiding. Wrapped up in respect for the ride, and for everyone on it.

Partnering with local independent shops

ROVIKA OUTPOST NETWORK

ROVIKA is building a physical network around the UK which is comprised of the best independent shops. We work with them, and the partnership is voluntary. We will deliver bike builds through them and pay retail prices for their labour. Bikes are complicated and expensive - a mechanic nearby who knows you and your bike is crucial.

How does ROVIKA choose an 'OUTPOST'? We run a few checks such as insurance coverage, use of qualified mechanics, customer reviews and reputation and good environmental practices. If we choose to work with a shop it means we would stake our reputation on their operation. Its a triangle of trust between the shops, ROVIKA and the customer.

If you are a shop owner interested in joining the Outpost network - please use the 'contact us' form. We are looking for shops across the UK, Northern Ireland and Channel Islands.

CONTACT US FIND A SHOP (Launching Soon)

The ROVIKA Way: Reliable. Ethical. Accountable.

The ROVIKA Way isn’t branding. It’s our compass. A filter for every decision, big or small.

  • Reliable

    Riders count on us with their hard-earned cash, so we don’t cut corners. We choose gear that works in the real world - not just on a product page or because the margin is better. If we sell it we either have, do or would use it ourselves.

  • ETHICAL

    We respect the ground we ride on, the people we work with, and the impact we leave behind. From local bike shops to global suppliers, we look for partners who share that mindset. ROVIKA’s business model is built around an ecosystem for all stakeholders. ROVIKA is meant to leave the cycling world better than we found it.

  • accountable

    We’re a business, yes, but our success won’t come at the expense of riders, communities, or the planet. We’re here for long-term value, not short-term gain. We believe long term success is found in accountable partnerships. We hold ourselves and those we work with accountable... and we expect to be held accountable too.

The ROVIKA way really is our filter. It might sound corporate, but it is memorable. We care, so we are equipping ourselves with little ways to follow through.