FOR IMMEDIATE RELEASE
ROVIKA Launches: a curated digital hub for riders who know the difference.
United Kingdom - 7/11/2025 - ROVIKA has launched: a curated digital hub for mountain bikers who care about what they ride and where it takes them.
The name comes from Roam and Viking — two ideas that define the brand’s spirit: adventure, movement, and grabbing it by the horns. Even ROVIKA’s map-inspired design reflects that ethos - a guide for riders navigating the endless sea of gear toward what’s tried, tested, and trusted.
“We about getting riders the right kit. We don’t just do 1,000-mile tests, we do 10-year ones. For example. my Topeak Joe Blow pump has been working for a decade and thats why we sell it today. Things like pumps are simple but rather crucial. Whilst the rest of the catalogue may not have been tested so long, this is the kind of filter we use. Its curated, but for function over just aesthetics. That doesn't mean we are averse to some limited edition kit...its a balance. If we sell it, we'd buy it ourselves. It's kinda simple ultimately.” Conor - ROVIKA co-founder.
Founded by Ben, a long-standing independent bike-shop owner, and Conor, who began in Ben’s shop before moving into global supply-chain/ operations, ROVIKA blends trail experience with technical precision. The result: a smarter, more dependable way to buy MTB gear online - backed by real riders, not algorithms.
Every ROVIKA decision follows The ROVIKA Way: Reliable. Ethical. Accountable. Products are sourced through official supply lines only, with full warranty and product insurance — no grey imports, no compromises. It might sound corporate but it is an easy and memorable way to keep both excitement and ego in check.
At the heart of the platform will be the Outpost Network, connecting independent local bike shops to the e-commerce world. ROVIKA pays Outposts retail labour, drives footfall, and enables upsells (without taking commission). A future marketplace will even let shops sell their high-value stock beyond their postcode, with only a small logistics fee to cover handling, hosting and payment processing. Outposts will get their money fast... about 24hrs in their account, we selected our banking partners carefully - day to day cash flow matters and delays are bad for bike shops.
Soon, ROVIKA will introduce BikeLab 1.0 - an AI-assisted custom build system that generates live renders, verified configurations, and sends complete builds to Outpost partners for assembly. 2.5 trillion options at least per frame type (not including colour or size variation)... the choice will be yours... truly. Not only will ROVIKA pay outposts retail labour to build these bikes, we will profit share with the shop.
Wondering about ROVIKA's logo?
ROVIKA’s bird emblem symbolises flight - not just airtime, but the freedom every rider feels when it’s just them and the trail.
ROVIKA’s goal is simple: leave mountain biking better than we found it.
Photo by Rupert Fowler.
About ROVIKA
ROVIKA is a UK-based curated digital hub for mountain bikers. Founded in 2025 by Ben Marks and Conor Whelan, the company curates it's product offering and bridges online retail with independent shop expertise through its Outpost Network and upcoming BikeLab 1.0 custom-build platform. All products are sourced through official supply channels with full warranty and full accountability.
Website: www.rovika.co.uk
Instagram: @riderovika
Press Contact: basecamp@rovika.co.uk
